When CRMs Think with Expert David Roberts 

In this episode of FOBtv, I speak with SugarAI CEO, David Roberts, to explore a profound shift already underway in business: the transformation of CRM systems from passive record-keepers into intelligent, decision-guiding partners. What happens when your CRM doesn’t just store what customers did and say—but actively shapes what you should do next? This conversation takes you inside that future, where AI collapses time between signal and action, where sales strategies evolve in real time, and where human judgment must work alongside machine intelligence.