Code Halos, Hyper-Personalization and LinkedIn
I write often here about “Code Halos” trends today in mobile apps, websites and across many other channels. Code Halos are the data that surrounds each of us that includes all the data collected about our clicks, swipes, preferences, transactions, etc., and then used to provide a better and more personalized experience on websites, mobile apps and across many other channels. In this short video we discuss how Code Halos strategies can be embedded into websites to provide personalized experiences. Enjoy!
Video Link: http://youtu.be/3Bc-xs_nuRw
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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work
Cognizant
Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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