Kevin Benedict Interviews SAP’s Consumer Insight 365 Guru Jim Brooks
MNOs (mobile network operators) collect massive amounts of data on mobile phone usage, activities, web use and location. SAP has 500 MNO clients around the world. Combine the two and you have a service that can provide an incredible amount of business insight. Jim Brooks shares the details of this new SAP service in this interview recorded with me at SAP’s SAPPHIRE conference. Enjoy!
Video Link: http://www.youtube.com/watch?v=kyoqHUEGUJ4&list=UUGizQCw2Zbs3eTLwp7icoqw&feature=share
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