Mobility, The Internet of Things and Code Halos

Each of us are surrounded by our digital choices, preferences, activities, history and experiences that are captured as data and analyzed by the systems and websites we use.  Why did Google, a company known for its search engine, develop a mobile operating system?  They recognized the importance of mobility, and the fact that we would be accessing all things digital through these devices.  They wanted to optimize their ability to collect data and analyze it through mobile devices and the mobile web.

Here is a recent excerpt from an article written by Ben Pring on this subject, “What one key characteristic separates today’s high-flying outperformers – such as Apple, Google, Amazon, Netflix and Pandora – from fast-followers, wannabes, and laggards? It’s a precision focus on the information that surrounds people, organizations, products and processes – what we call Code Halos ™.”

My colleagues Malcolm Frank, Ben Pring and Paul Roehrig recently recorded an excellent short video on this subject to help us understand the role of “Code Halos” on the web, in mobility and the Internet of Things.

Video Link: http://youtu.be/XYwiDJ7UWHo

To read more about SMAC (social, mobile, analytics and cloud) strategies and trends, Code Halos and other mega-trends click here, or visit my article library on these subjects here.

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