Competing with Mobile Technologies
Tough competitive markets can be a call to improve and innovate for many services businesses. It can be that extra push, that motivation we need to conduct some introspection. It is these times that require reviewing how we are doing business today with a critical eye on how we can accomplish more with less (increasing productivity), improve customer
service and reduce inefficiencies. Mobile Technologies can play a significant
role in all three areas.
service and reduce inefficiencies. Mobile Technologies can play a significant
role in all three areas.
The following list identifies a few of the many areas wheremobile technologies commonly can help a services business become more competitive. As you read through this list, think about
other areas in your unique business where mobile technologies would offer
value:
- Efficiencies
in communicating information between the office and the remote service
technician or jobsite - Efficiencies
in planning and scheduling work based upon job status, location, parts and
supply inventories and expertise - Reducing
fuel costs - Reducing
travel time - Reducing
redundant data entry activities - Increasing
productivity – more average service calls per service technician in a day - Increasing
service contract sales - Increasing
equipment upgrade sales - Increasing
collections and reducing DSO (day sales outstanding) with electronic invoicing,
and the swiping of debit/credit cards via mobile devices - Improving
inventory control and management – visibility to parts needed, the location of
inventory and parts used on each job or service ticket - Reducing
risks by ensuring safety procedures are followed - Improving
management visibility into work done in the field to ensure quality services
These 12 ideas, of course, are just the start. They are just some of the most obvious. In times of
rapid growth, inefficiencies are often overlooked in a rush of new sales and
business growth. However, when competition increases, it is a good time to
re-evaluate business processes in order to eliminate the inefficiencies, and
improve productivity and customer service.
rapid growth, inefficiencies are often overlooked in a rush of new sales and
business growth. However, when competition increases, it is a good time to
re-evaluate business processes in order to eliminate the inefficiencies, and
improve productivity and customer service.
It is not a luxury to invest in enterprise mobility. Enterprise mobility is here for the rest of
your career, and the future of many companies is dependent on how they embrace
and take advantage of mobile technologies.
your career, and the future of many companies is dependent on how they embrace
and take advantage of mobile technologies.
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Kevin Benedict,
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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