Mobile Marketing News Weekly – Week of January 16, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

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The global redemption rate of mobile coupons will average over 8 percent by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a study by Juniper Research. Redemption values are expected to exceed $43 billion globally by 2016, driven by better targeting and mobile apps. Read Original Content

According to InMobi, within the past year there has been a 251 percent growth in mobile advertising impressions globally on the InMobi network, and global smartphone impressions increased 488 percent. Read Original Content

The annual survey of interactions on BuzzCity’s network demonstrated that mobile ad impressions increased 139 percent year on year with over seven markets, including the UK, now serving a billion ads each quarter. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/

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According to a study by Scanbuy, nearly all marketers are aware of QR Codes and 50 percent are already using them in some fashion, while 86 percent of marketers said they plan to use QR Codes sometime in the future. Read Original Content

According to Winterberry Group, the mobile advertising market will increase 50 percent   during 2012 to reach $1.8 billion by the end of the year. Read Original Content

Last year, U.S. mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Read Original Content

According to IgnitionOne, mobile search ad spend is up 269 percent based on year on year comparisons and impression are up 317 percent. Read Original Content

In a recently published study, ARCchart expects mobile’s share of the digital coupon market to steadily grow over the coming years, generating revenues of $9 billion by 2016. Read Original Content

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